Master in Marketingforschung

Objectives of the Master of Science Program

• Provide qualified students who already hold baccalaueate degrees with a professional perspective and an opportunity to gain expertise in a specific field of business. These programs are targeted at those who seek to develop expanded bases of knowledge in a particular area of business, as well as those who may seek a career change from one business discipline to another.
• Serve individuals with a strong commitment to managerial careers in business, government or the not-for-profit sector who exhibit the potential for leadership in the global business community.
• Offer M.S. degrees in several functional areas of business.

MS in Marketing Research

Offered by the Department of Marketing and International Business, the Master of Science in Marketing Research is designed to meet the demands of professionals who want to assume specialized responsibilities in the field of marketing research.

Objectives of the Master of Science in Marketing Research

• To prepare students for middle- to upper-level positions within the marketing research function at various organizations or marketing research firms.
• To develop marketing research specialists who can understand and assess marketing information needs, coordinate multiple research projects, analyze data, and determine the implications of marketing research data on marketing strategy.
• To enhance students' quantitative and qualitative research skills.

Program Requirements - Semester Hours: 33

• IT 203 - Information Systems for Managers
• MKT 203 - Marketing Analysis and Management
• MKT 245 - Research for Marketing Decisions
• MKT 247 - Consumer Behavior in the Global Environment
• MKT 280 - Advanced Marketing Research
• QM 203 - Advanced Quantitative Analysis for Managers
• QM 250 - Multivariate Data Analysis Methods

More than ever, the world of business seeks graduates who have a deep understanding of the business environment, but who are also familiar with literature and the arts, have command of the spoken and written word, and have an understanding of science and its impact on industry.

The Frank G. Zarb School of Business faculty at Hofstra University believes that the best business education provides students with a sound knowledge of their field together with insight into other spheres of life. To achieve this end, the Zarb School of Business offers a broad, well-rounded program of study guided by an experienced faculty committed to excellence. Today, numerous Zarb School of Business graduates are leaders of some of the largest corporations in the United States.

The Frank G. Zarb School of Business offers day and evening undergraduate and graduate study leading to the Bachelor of Business Administration, Master of Business Administration and Master of Science degrees, as well as minors in business subjects and certificate programs.

The following departments make up the School:

• Accounting, Taxation, and Legal Studies in Business
• Business Computer Information Systems and Quantitative Methods
• Finance
• Management, Entrepreneurship and General Business
• Marketing and International Business

The School has organized its professional curricula to prepare students for leadership in business and not-for-profit institutions within and outside of the United States. It seeks to provide students with the common body of knowledge in accounting, finance, management, marketing, business law, production, quantitative methods, information systems, human behavior and business policy while encouraging them to explore the legal, ethical, social, economic, political and international implications of business decisions. Students are helped to strengthen their skills in communication and problem solving under conditions of uncertainty. The School recognizes that educational excellence takes place in a community of scholars. It works to attract and retain effective faculty and to enhance faculty opportunities for professional and personal growth. During the summer, the School of Business offers Hofstra students the opportunity to study at Erasmus University in Rotterdam, The Netherlands, and at Hong-Ik University in Seoul, South Korea.