Bachelor in Trendforschung & Konzeptentwicklung im Lebensstil

This creative study programme lets you work on concepts that bring about a sustainable and liveable future for all people. The central concept we focus on is quality of life. Learn how to design and shape lifestyle concepts by working on actual issues from the practical field, enhancing the quality of life on both individual and social level. You always work on the basis of research, trend analysis and future thinking based on levels. These skills are then applied to the benefit of the companies, organisations, institutions and governments that shape the necessary transformation of our economy and society. Think of the coming shift in our energy sources or the transition of the healthcare sector. As TCL student, you can personally contribute to shaping the economy of the future: the creative economy.

Why study Trend Research & Concept Creation in Lifestyle in the Netherlands

• Work on meaningful creative concepts that enhance the quality of life.
• Learn how you can contribute to a more vital, sustainable and inclusive society.
• Learn how to combine your creative skills with social responsibility and professional business skills.
• Work on actual practical challenges for clients from the practical field, both profit and non-profit.
• The programme offers you both a solid theoretical knowledge base and practical skills while developing your vision.
• Gain lots of international experience.
• Work with students and teachers from other programmes in multidisciplinary teams while cooperating on practical projects in the Crossover Labs.

How does your week look

Studying is hard work. That’s okay, as long as there’s diversity in what you do. This is exactly what the Trend Research & Concept Creation in Lifestyle course will give you. One minute you’re working in a team on a trend report or a concept, the next you’re getting to know all lifestyle sectors within the programme: appearance, living, food, human movement, health, leisure, and work.

Fontys is one of the largest universities of applied sciences in the Netherlands and offers a variety of bachelors and masters programmes in English. We have the largest number of international students than any other university in the Netherlands, with students of more than 80 nationalities from all over the world.

Despite the large student numbers, education at Fontys is organised on a small scale. At Fontys, internationalisation is a key issue. We offer English-language education to foreign students who wish to follow complete course programmes and/or to foreign students visiting us as exchange students. Quality is the key feature of the Fontys vision. We strive to achieve a level of quality that will match that of any higher education institution in the European context.

Fontys focuses particular attention on the parameters necessary for ensuring the smooth progress of studies, such as study career supervision, coaching and a ‘buddy’ system, education and examination timetables, feedback regarding assessments and assignments, study progress registration, information provision and the accessibility of teaching staff.

We strive to be an educational institution that ‘inspires growth through support & challenges’. This is also something that you will notice throughout Fontys, i.e. in the course programmes, in the teaching staff, in the personal supervision that you will receive and in the facilities available. At Fontys, you will learn in conjunction with others and we will provide you with intensive supervision throughout this process.

Who We Are

Fontys provides education and research. As a broad-based university, we are the largest public knowledge institute in the southern Netherlands. Fontys wants to be an innovation engine by linking its education and research to innovation processes within and outside the regions. Fontys has a large impact due to its education and research in almost all sectors of society. Because of our representation in key positions in almost every sector, everyone who lives and works in the southern Netherlands comes into contact with Fontys, either directly or indirectly. We educate large groups of talented young adults in a great many professions. After their training, we meet them as colleagues, as internship coaches, as partners in cooperation and/or research or as professionals who wish to enrich or deepen their knowledge.

Our organisation is in good order. Students and employees are satisfied and give us ‘seven minus’ and ‘seven-plus’ respectively. Fontys is financially healthy and the quality of our education is also in good order. The basic qualities that we demand of ourselves are sustainably anchored in the control and accompanying evaluation cycles. We regard ourselves as a knowledge and innovation partner of regions and professional fields.

Educational vision

Technological, societal and economic developments influence and change the world around us, now and in the future. Fontys delivers an important contribution to these necessary changes by meeting more than the needs of the student and the world of the future. Our significance also lies in our effect on the implementation of the changes in society – regional, national and international. Our added value lies in our proactive role – in the joint designing and development of a sustainable and fair society.

We deliver this added value by linking talent development to change in societal sectors and fields of work. Our function as an open knowledge institute is to provide the form by linking education and research to current societal issues. This is how we contribute to innovation in the field of work, the professional context and social sectors. We form the regional, national and international agendas in cooperation with our social partners. We are proactive and future-oriented so that we can have the necessary impact on society, today and in the future.

We deliver this added value by investing in talents. For us, talent is a personal natural aptitude or characteristic that enables you to contribute to society. Talent allows people to use their strengths. Fontys is there for everyone who wants to discover and develop their talents at the higher vocational level and everyone who wants to continue their professional development. We offer space to all cultural and social backgrounds.

Our Ambition

The core of the assignment that we give ourselves and the promise that this entails to students, the professional field and society consist of two elements:

We offer students the prospect of being able to discover their own talents and develop into start-ready professionals who accept social responsibility, contribute to innovations in their professional field and continue to develop optimally in their own way. We work on innovations in the professional field on themes that are relevant to the regions. Here, we work together with the government, institutes and companies on research and development for innovation in the region and invest in the ecosystem in which students and employees can (continue to) professionalise.

Fontys has a clear social assignment: offering inspiring, challenging and high quality higher vocational education and the execution of practical, research that has significance for society. Education and research are appropriate for current and future questions and the needs of the student, the professional field and the (regional) society. We want to formulate, prioritise, research and, if possible, resolve the questions of the future jointly with our partners.

Our Mission

Quality is the key feature

Fontys aims to be an educational institution that is ‘inspiring growth through support & challenges’ and to be an educational organisation at which students can grow and learn to think more laterally, i.e. to ‘think bigger’. Fontys aims to achieve these objectives through the provision of support and challenges to its students, staff and all relevant stakeholders.

The core objective is to promote an organisation-wide mentality that will result in continuous attention for quality improvement in terms of education, content and processes. Fontys focuses on Bachelor education and Master degree programmes financed by the Dutch government. The education is organised well and provided in professional education environments. Fontys strives to achieve high quality, embedding its activities solidly within society, whilst achieving a leading position as a knowledge institution, both nationally and in its regional environments.

Quality is the key feature of the Fontys vision. Fontys strives to achieve a level of quality that will match that of any higher education institution in the European context.