Bachelor in Strategischer Kommunikation

What is a Strategic Communication Degree?

Graduates with a strategic communication degree from Florida Tech enter the workforce with an array of skills that prepare them for a career in a variety of communication disciplines. Strategic communication expertise opens the door to jobs in public relations, marketing, publishing, media, organizational communication, intercultural communication, and more. Much like a public relations degree, students create and present communications to diverse media outlets. But a strategic communication degree also provides mastery of research, analysis, critical thinking, and technology, developing graduates who are able to offer strategic counsel in a leadership capacity for any organization.

Why Pursue a Strategic Communication Degree at Florida Tech

Top communication schools like Florida Tech prepare students with the consultative expertise they need in one of the most diverse careers available today. An integrated marketing communications curriculum focuses on the critical topics in the industry, including public relations, marketing and media, corporate social responsibility, and political communications. As a result, students gain a breadth of knowledge and skills essential for today’s global communication environment, making Florida Tech one of the best colleges for public relations and strategic communications.

A Faculty Rooted in Strategic Communication

The rapidly changing communications industry demands professionals with relevant experience who can guide students to master professional excellence, ethics, and leadership. Students earning a multiplatform journalism degree at Florida Tech are part of a small, collegial community where professors mentor students in a collaborative learning environment. The faculty boasts expertise in fields including public relations, corporate social responsibility, healthcare, communication and social issues, crisis management, and politics.

An experienced faculty is a key to these recognitions. Florida Tech’s professors' design and update the curriculum to reflect the demands of a professional communications practitioner in today’s global environment. Working closely with students, the faculty is regularly available for advising and one-on-one mentoring, establishing relationships that exist long after graduation. The faculty is involved in communication research, often collaborating alongside students, on topics such as corporate social responsibility, reputation management, or political communication. This intimate learning environment, coupled with hands-on internships, are two reasons Florida Tech is considered one of the best colleges for public relations.

Located in the Heart of Florida’s High-Tech Corridor

Florida Tech is the perfect place for a BS in Strategic Communication degree. The 130-acre campus is located on the Space Coast (so named because of the presence of NASA and the Kennedy Space Center on Cape Canaveral just north of us), minutes away from the Indian River Lagoon, the most diverse estuary in North America.

The area has the fifth-largest high-tech workforce in the country, with more than 5,000 high-tech corporations and government and military organizations located nearby. This workforce also provides an abundance of internship and employment opportunities.

Florida Tech is just over the causeway from the Atlantic Ocean with its 72 miles of beautiful beaches, and a short trip to the Florida Keys or the Orlando theme parks. We also have a rich campus life that includes a wide range of intramural and collegiate sports, clubs, and social activities.

It All Started With 37 Cents

Florida Tech was founded in 1958 as "Brevard Engineering College." It all started as an idea in the mind of Jerome P. Keuper, a visionary physicist working at Cape Canaveral.

As university lore would have it, Keuper expressed his desire to create a scientific and technological university to a friend over drinks at a local pub. Overhearing the conversation, a fellow patron pushed 37 cents in change across the bar and said, “There’s your first donation, Jerry. Now, go and build that college.”

So, Keuper did. And what started with 37 cents as a night school for the early “missilemen” of the U.S. space program is now a comprehensive national research university recognized worldwide for excellence in preparing students for careers of the future.

Core Values

• Research for the Benefit of All Humankind
• Education for a Lifetime of Success
• Global Citizenship for a Better World

Mission Statement

Florida Institute of Technology’s mission is to provide high-quality education to a culturally diverse student body in order to prepare students for entering the global workforce, seeking higher-education opportunities, and serving within their communities. The university also seeks to expand knowledge through basic and applied research and to serve the diverse economic, cultural, and societal needs of our local, state, national and international constituencies.

In support of this mission, we are committed to:

• Promoting student development by fostering and sustaining a productive institutional culture of assessment that leads to the continuous improvement of academic and administrative programs
• Developing an organizational culture that values and encourages intellectual curiosity, a sense of belonging and shared purpose among faculty, students, and staff, and the pursuit of excellence in all endeavors
• Recruiting and developing excellent faculty to become leaders in their respective fields and internationally recognized scholars
• Achieving recognition as an effective, innovative, technology-focused educational and research institution
• Recruiting and retaining an excellent, highly select, and culturally diverse student body
• Continually improving the quality of campus life for all members of the university community
• Providing personal and career growth opportunities for both traditional and nontraditional students and members of the faculty and staff
• Securing and maintaining professional accreditation for all appropriate programs

We Are Florida Tech

What we are is a private, coeducational, residential, research-intensive, doctoral-granting university located in Melbourne on Florida’s sunny “Space Coast.” But who we are is so much more. We are a community of researchers, scholars, and learners hailing from all around the world. We are engineers, aviators, innovators, leaders, educators, athletes, and astronauts. We have the brains of rocket scientists and the hearts of Panthers. We are Florida Tech.

We Are Relentless

Florida Tech is a university of leaders and learners—a diverse community of students, staff, faculty, and alumni who are united in the relentless pursuit of greatness.

We Are International

Students from more than 90 countries worldwide choose to live and learn at Florida Tech, making us a truly global university. When we say #YouAreWelcomeHere, we mean it.

We Create The Future

One of the primary tenets of Florida Tech’s mission is advancing science and technology for the benefit of Earth and all of its inhabitants. So, that’s what we do.

We Have Panther Pride

You may feel it the first time you visit the campus, the day you graduate, or at some point in between. But when you do, you’ll see that Panther Pride is more than school spirit. It’s a family.

We Make Connections

Florida Tech is proud to be part of the Brevard County community and welcomes its neighbors to explore the many personal, professional, corporate, and cultural opportunities we have to offer.

We Are STEM

There's a reason Florida Tech is known as Florida's STEM University™. To put it simply: Science, Technology, Engineering, and Math are in our DNA. This makes STEM a driving force behind who we are, what we do, and why we exist.