Bachelor in Betriebswirtschaftslehre - Marketing

What is a Marketing Degree?

The undergraduate program in marketing centers on a framework of marketing principles, research techniques, events planning and analysis, and consumer behavior, enriched through practical applications, a global perspective, faculty mentors, and collaborative teams.

Whether you want to be a marketing director, product development specialist, or developer of an innovative advertising campaign, a marketing degree from Florida Tech gives you a strong background in business and hands-on experience in current communication strategies.

Faculty Bring the Latest Developments Right into the Classroom

With student success of utmost importance at Florida Tech, professors make sure you are privy to valuable industry knowledge and expertise. The experienced faculty members at our marketing college have diverse backgrounds and work diligently to provide qualified instruction of real-world experiences through hands-on projects, events, promotions, and internships.

Global management program students hone their finance and international business skills through competitions, including:

• Strategic Management Intercollegiate Case Competition
• Cadillac Case Competition, where Florida Tech students placed fourth among 53 universities
• ANGA Collegiate Energy Challenge
• Honda CRZ Social Marketing Challenge
• Florida National Guard Promotion Challenge

Located in the Heart of Florida’s High-Tech Corridor

Florida Tech is the perfect place for a marketing degree. The 130-acre campus is located on the Space Coast (so named because of the presence of NASA and the Kennedy Space Center on Cape Canaveral just north of us), minutes away from the Indian River Lagoon, the most diverse estuary in North America. Florida Tech is close to local business partners such as Northrop Grumman, Kennedy Space Center, and NASA. The university’s already-established outside relationships help set a strong foundation for students who seek networking, internship, and employment opportunities in their field.

The area has the fifth-largest high-tech workforce in the country, with more than 5,000 high-tech corporations and government and military organizations located nearby. This workforce also provides an abundance of internship and employment opportunities.

Florida Tech is just over the causeway from the Atlantic Ocean with its 72 miles of beautiful beaches, and a short trip to the Florida Keys or the Orlando theme parks. We also have a rich campus life that includes a wide range of intramural and collegiate sports, clubs, and social activities.

Build Lasting Professional Relationships through Campus Organizations

Beyond the classroom, students earning a marketing degree build leadership experience through participation in academic organizations like the Society for the Advancement of Management, the International Business Club, student government, and over 100 other student organizations.

The business honor society Delta Mu Delta helps students make connections nationally and internationally as they prepare to enter a global job market. Delta Mu Delta also helps develop academic excellence in business students. The Florida Tech Entrepreneur Club also allows students to meet with local entrepreneurs to learn more about business firsthand and exchange creative ideas. Guest speakers also share experiences and expertise to help members make smart business decisions after college.

Peerless Study and Internship Opportunities

Marketing internships at local businesses provide Florida Tech students with many opportunities to test their skills in a real-world environment. By forging relationships with outside companies through marketing internships, students can take part in creating promotional campaigns for many well-known companies, including:

• Honda
• Cadillac
• Chevy
• The National Guard

It All Started With 37 Cents

Florida Tech was founded in 1958 as "Brevard Engineering College." It all started as an idea in the mind of Jerome P. Keuper, a visionary physicist working at Cape Canaveral.

As university lore would have it, Keuper expressed his desire to create a scientific and technological university to a friend over drinks at a local pub. Overhearing the conversation, a fellow patron pushed 37 cents in change across the bar and said, “There’s your first donation, Jerry. Now, go and build that college.”

So, Keuper did. And what started with 37 cents as a night school for the early “missilemen” of the U.S. space program is now a comprehensive national research university recognized worldwide for excellence in preparing students for careers of the future.

Core Values

• Research for the Benefit of All Humankind
• Education for a Lifetime of Success
• Global Citizenship for a Better World

Mission Statement

Florida Institute of Technology’s mission is to provide high-quality education to a culturally diverse student body in order to prepare students for entering the global workforce, seeking higher-education opportunities, and serving within their communities. The university also seeks to expand knowledge through basic and applied research and to serve the diverse economic, cultural, and societal needs of our local, state, national and international constituencies.

In support of this mission, we are committed to:

• Promoting student development by fostering and sustaining a productive institutional culture of assessment that leads to the continuous improvement of academic and administrative programs
• Developing an organizational culture that values and encourages intellectual curiosity, a sense of belonging and shared purpose among faculty, students, and staff, and the pursuit of excellence in all endeavors
• Recruiting and developing excellent faculty to become leaders in their respective fields and internationally recognized scholars
• Achieving recognition as an effective, innovative, technology-focused educational and research institution
• Recruiting and retaining an excellent, highly select, and culturally diverse student body
• Continually improving the quality of campus life for all members of the university community
• Providing personal and career growth opportunities for both traditional and nontraditional students and members of the faculty and staff
• Securing and maintaining professional accreditation for all appropriate programs

We Are Florida Tech

What we are is a private, coeducational, residential, research-intensive, doctoral-granting university located in Melbourne on Florida’s sunny “Space Coast.” But who we are is so much more. We are a community of researchers, scholars, and learners hailing from all around the world. We are engineers, aviators, innovators, leaders, educators, athletes, and astronauts. We have the brains of rocket scientists and the hearts of Panthers. We are Florida Tech.

We Are Relentless

Florida Tech is a university of leaders and learners—a diverse community of students, staff, faculty, and alumni who are united in the relentless pursuit of greatness.

We Are International

Students from more than 90 countries worldwide choose to live and learn at Florida Tech, making us a truly global university. When we say #YouAreWelcomeHere, we mean it.

We Create The Future

One of the primary tenets of Florida Tech’s mission is advancing science and technology for the benefit of Earth and all of its inhabitants. So, that’s what we do.

We Have Panther Pride

You may feel it the first time you visit the campus, the day you graduate, or at some point in between. But when you do, you’ll see that Panther Pride is more than school spirit. It’s a family.

We Make Connections

Florida Tech is proud to be part of the Brevard County community and welcomes its neighbors to explore the many personal, professional, corporate, and cultural opportunities we have to offer.

We Are STEM

There's a reason Florida Tech is known as Florida's STEM University™. To put it simply: Science, Technology, Engineering, and Math are in our DNA. This makes STEM a driving force behind who we are, what we do, and why we exist.