BSc (Hons) Betriebswirtschaftslehre: Marketing

Welcome to the Bachelor of Science in Business Administration: Marketing at the European School of Economics. This program is a gateway to the dynamic and evolving world of marketing, where creativity meets strategy, and where your vision can shape the future of brands and consumer experiences. Our course is crafted for those aspiring to be innovative marketing leaders and strategists in the rapidly changing global business landscape.

Dive into the World of Modern Marketing

In the BSc in Business Administration: Marketing, you will not only study the fundamentals of marketing but also delve into its ever-evolving nature. Marketing today is not just about selling products; it's about creating stories, building brands, understanding digital landscapes, and engaging with diverse audiences across the globe. Our programme is designed to give you an in-depth understanding of these aspects, empowering you to make an impact in various marketing roles.

Endless Opportunities in a Diverse Field

The field of marketing offers a plethora of opportunities, from digital marketing and social media strategy to brand management and market research. As the business world becomes increasingly digital and global, the demand for skilled marketers who can navigate these changes is on the rise. Whether your interest lies in the creativity of advertising, the analytics of market research, or the strategy behind brand development, this programme offers the breadth and depth to explore your passions.

The European School of Economics (ESE) is a private Business School without borders, multicultural and pragmatic, fully accredited in the UK and approved in the Register of Learning Providers.

ESE offers Bachelor’s Degrees, Master's MSc or MBA and Short programmes at its centres in London, Madrid, Rome, Milan, and Florence.

ESE graduates are among the most competitive business professionals on the market, prepared for leadership roles in international marketing , finance , communication and management . With the ability to individually tailor their course of study, ESE students:

• study abroad with ESE centres worldwide
• move seamlessly between the campuses on a term-by-term basis
• study simultaneously for a degree in their home countries
• transfer up to 240UK credits into the Undergraduate Programs, and up to 90 UK credits to the Graduate Programmes
• begin study in September, January or April and complete a year’s study even from the winter start date
• specialise in cutting-edge business sectors , such as fashion, events, music, sport, art, media and human resources among others
• complete internships on or offline , selecting from more than 1500 leading organisations around the world

A school without borders , the European School of Economics is a new concept in higher education. Combining academic excellence, internationality and pragmatism, the ESE degree and certificate programmes are designed to prepare a new generation of leaders and entrepreneurs.

About the ESE Founder & President

Elio D’Anna is a brilliant speaker who expresses his educational philosophy in a unique way. His words encourage the listener to maintain a proactive attitude and to constantly strive for integrity and unity of being. Listeners from all over the world are enchanted by his innovative philosophy and are encouraged, as responsible individuals, to maintain a healthy body, inspired by the principles of (well-being and) wealth. The words Elio says during his meetings with world authorities, Nobel Prize winners, politicians, economists, professors and students at forums and universities are notes played on a magic flute. Dreamers from all over the world listen to these words and hold them close like a guidebook to a great destination.