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Master in Marketing und Kommunikation

ESEI International Business School Barcelona


Sitz

Spanien

Studienformat

Campus

Kurssprache

Englisch

Studienbereiche

Kommunikation, Geschäft, Marketing

Dauer

1 Jahr

Studienrhythmus

Vollzeit

Niveau

Master-Abschlüsse

Studiengebühren

Infos anfordern

Beschreibung des Programms

If you have a passion for marketing and communication, studying our Master in Marketing and Communication is your opportunity to get the skills and knowledge you need to become an expert in marketing and communication fields!

Need to Know

  • Start dates – Spring (March) & Fall (October) each year
  • Duration – 1 academic year
  • 100% English language instruction
  • Study mode - Full time – 100% on campus
  • Class Schedule – Weekdays, evening schedule 6:00 pm to 9:00 pm
  • Dual degree awarded by ESEI International Business School and Universidad Católica de Murcia
  • Extra-curricular Spanish classes available

Informationen über das Institut

Innovation in Business Education

Learning for Real-time Business

ESEI provides international business education that meets the demands of global businesses. Since our founding in 1989, we have been driven by a passion for providing business programmes that provide relevant skills and professional training to enhance the career prospects of our students and prepare them for success in an international working environment.

International Recognition for Excellence

UK and Spanish Accreditations

ESEI is a recognized International Higher Education Institution in Spain. ESEI Bachelor programmes are official qualifications awarded by top UK universities. ESEI Master programmes are private degrees awarded directly by ESEI and the Universidad Católica de Murcia (UCAM) â one of the most prestigious university institutions in Europe, with an excellent reputation in Business education.

ESEI Barcelona Campus - Best City for International Students

Top 5 European Start-up hub

ESEI is located in Barcelona Spain, an international business and innovation hub. Events like the Mobile World Congress, which attracts over 100,000 people annually, make the city one of the best networking spots in Europe. Our potential graduates have the opportunity to network with entrepreneurs and investors and make lifelong connections with classmates, tutors and faculty.

International Faculty and Experts in Business

Learning from seasoned Professionals

ESEI international faculty research, inspire and produce knowledge relevant to our students' needs. They propose a collective approach to complex problems while developing individual talent academically and professionally. ESEI faculty are from all over the world and provide ESEI students with a truly global business perspective.

Coaching for Excellence

Our faculty are active professionally: they’re CEO’s, business owners, entrepreneurs, marketing managers or other senior-level employees of companies. ESEI is a stepping stone for our students to the careers they want and our faculty are the ones that can help them get there!

Practical Business Methodology

Project-Based Learning (PBL)

At ESEI, our highest priority is to provide our students with the best learning experience possible. Project-based learning connects students with the real world. Students are given the autonomy, flexibility and responsibility of working together on projects, which could be a case study, a written report, a video, a role-playing activity, a website etc. The role of our teachers is essentially that of a facilitator. They create the projects briefs and oversee the progress that teams are making week after week, with regular check-in points - just like in the workplace.

Student-centered Learning

Personalized Attention within Small Class Groups

ESEI students benefit from personalized mentoring and counselling from our international educational management professionals. Class sizes are small to encourage and create a culture of nurturing and enhancing the talent of the ESEI student community.

Vibrant Student Life

A Diverse Community of 150 students from more than 40 countries

ESEI offers a truly global experience with international students from diverse backgrounds. The ESEI student community is made up of young career-minded individuals are passionate about business. With a backdrop of famous architectural buildings, wonderful sandy beaches, amazing Mediterranean climate, exciting nightlife, fantastic cuisine and numerous cultural and sporting activities, Barcelona guarantees students an unforgettable experience within a reasonable budget.

Career Opportunities

ESEI connects Talent with Business

ESEI offers a unique opportunity to gain professional experience in Barcelona. ESEI students are able to carry out internships and gain international professional experience with national and international companies located in Barcelona.

7 Short Courses to Enhance Your Skills at ESEI

ESEI is offering a series of short courses (3 hours a week for 6 weeks) for anyone who’s interested. Whether you’re learning the ropes or you’re already a seasoned professional, these new courses offer a way for anyone to acquire new skills or enhance existing ones, without committing to a full programme.

Our short courses can be taken on-campus or remotely. And, they’re currently on offer!

Read on to find out what short courses are on offer this semester and sign up today .

Project Management and Lean Management This short course takes a systematic approach to the study of project management. Its aim is to equip students with the tools needed to carry out effective management as set out by the Project Management Institute (PMI). Digital Marketing Strategies and Technologies A hot topic for the 21st-century world of work, digital marketing, and its technologies are becoming widely sought-after. This short course will explore how brands can influence engagement through the use of digital platforms. It will help students navigate the wide variety of digital marketing technologies, and explain how each can be used strategically to reach a company’s long-term goals. Business Plan: Creation and Development Attention, aspiring startup founders! This short course is useful for anyone interested in starting their own venture and learning how to create a business plan. Search Engine Marketing Search Engine Marketing (SEM) focuses on the promotion of websites by increasing their visibility on search engine results pages. With an increasing number of people shopping online for products and services, SEM has never been so important. Mobile Marketing Mobile marketing is a multi-channel online marketing technique. It’s focused on reaching an audience via their smartphones, tablets or related devices. It uses websites, email, SMS, social media, and mobile applications to engage with customers. Sports Marketing Sports marketing focuses on the promotion of sports events and teams, as well as the promotion of other products and services in the sports industry. Sports Ethics and Social Responsibility Divided into two sections, this short course focuses on both ethics in sports and social responsibility in the sports industry.

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