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Master in Branding und Kreativität und Markenkommunikation

ESDESIGN - Escuela Superior de Diseño de Barcelona


Sitz

Spanien

Studienformat

Online

Kurssprache

Spanisch

Studienbereiche

Gestaltung, Betriebswirtschaftslehre, Marketing und Kommunikation, Digitales Marketing

Dauer

1 Jahr

Studienrhythmus

Vollzeit

Niveau

Master-Abschlüsse

Studiengebühren

Infos anfordern

Beschreibung des Programms

"In such a volatile context, brands must re-think their place in the lives of their customers, to continue transcending the mere commercial relationship." Bernat Sanromà - Program Director

Currently, the people in charge of brand communication must understand the deep relationship between technology, values and human relations in order to apply them to branding design . Otherwise, they will not be able to generate relevant messages and proposals for brands, products or services. From this reflection is born this BrandStorming: Master in Brand Communication. Because you have to rethink what meaning a brand has today. Fortunately, two key elements will always be necessary: strategy and creativity .

An idea, a story that connects with the audience, a tweet that generates a movement... In short, strategy and creativity, in their broadest definitions, become more than ever the benchmarks for any communicator. In the starting point and also in the very purpose of brand management .

Informationen über das Institut

ESDESIGN is the first online design school, a meeting point where kilometers, days, or hours do not matter. It is a school without doors, with a thousand windows to the world, which connects personal impulse with global and social commitment. It is knowing trends and transforming ideas and projects into realities. ESDESIGN is experiencing the world of design with a 360 vision.

With fully flexible online masters, our didactic proposal combines collaborative work with teaching, through online videoconferences in real time and deferred communication spaces.

Without ever forgetting the business vision, from the beginning of a project to the end, we immerse ourselves in the creation process, understanding design as a tool that offers a solution to a real and current problem.

With this vision we have opted for the creation of 7 areas of design masters: Communication, Spaces, Graphic and Editorial, Interaction, Management, Fashion and Product. Annually, more than 1,000 students choose to train with ESDESIGN.

ESDESIGN is part of Planeta Formación y Universidades, the training division of Grupo Planeta. An international network of higher education that has twenty-five educational institutions in Spain, Andorra, France, Italy, North Africa, the United States and Colombia. Every year more than 100,000 students from 114 different nationalities are trained through its business schools, universities, specialized higher schools and vocational and continuing training centers.

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