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Bachelor in International Business

EIML Paris Ecole Internationale de Marketing du Luxe


Sitz

Frankreich

Studienformat

Campus

Kurssprache

Englisch, Französisch

Studienbereiche

Geschäft, Internationales Geschäft

Dauer

3 Jahre

Studienrhythmus

Vollzeit

Niveau

Bachelor-Abschlüsse

Studiengebühren

Infos anfordern

Beschreibung des Programms

The International Business Bachelor trains professionals so that they can perfectly master the skills associated with optimizing the business strategy of an organization abroad.

The graduate of PPA Business school will be able to support the evolution of the company and its international growth. He will be responsible for implementing the company’s business strategy according to the objectives of economic profitability that will be set up by the company’s management or in a business plan.

The 3rd year students will be able to follow a double degree program: they will obtain, in addition to the Bachelor's diploma of PPA, the national diploma of the «Technico-Commercial» Professional Bachelor’s degree of the University of Reunion Island after having satisfied the conditions of validation of this Bachelor’s degree.

At the end of his training, the PPA Business School graduate will be able to:

  • Develop an operational marketing development plan
  • Implement the Trade Action Plan on one or more International Business Areas
  • Lead an international sales team
  • Facilitates international networks and manages the development of a profit center or international business center.

Informationen über das Institut

EIML Paris Ecole Internationale de Marketing du Luxe is a unique school of its own in France that offers a five-year higher education program from Bachelor to Master’s levels. Created in collaboration with the major economic players in the luxury sector, the program provided by EIML Paris trains managers to be and is particularly suited to those seeking a career with high responsibilities in various sectors:

  • Purchasing: Raw material Buyer, Merchandiser Products Manager, Retail Operator

  • Marketing: Product Manager, Marketing Survey Consultant, E-marketing Projects Manager, Category Manager

  • Communication: Press and Media Officer, Event Communication Manager, Public Relations Officer, Media Planner

    EIML Paris Program is twofold:

A three-year Bachelor program

The program focuses on teaching the fundamentals of the Luxury Industry through many and various lectures on the following topics: Culture, Art, and Civilization, Marketing and Communication, Luxury Markets. At the end of the third year, students obtain a Bachelor degree in Marketing of Luxury Brands

A two-year Master program:

During these two years of study, students deepen their knowledge of the luxury market and develop their management skills. The program offers the possibility for students to work part-time (3 days a week) in one of the many Luxury Industries and brands. In addition, in the fifth year, students have to finalize their degree by an internship from 6 up to 9 months. At the end of the fifth year, students are awarded an MBA in Marketing of Luxury Brands, which is a state-certified degree In the world capital of the Luxury industry, Paris, students will understand that Luxury is, above all, a unique art of know-how and that retailing Luxury products and services require a deep knowledge of what quality means. The very focused curriculum enhances students’ skills and competencies to work effectively in the Luxury industry, by understanding the specific codes and language of this sector.

EIML Paris delivers a French State-recognized Master's degree.

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