Master in Marketing und Unternehmensführung

You don't have to be a marketing expert to realize that technology is changing the business world, but it is essential to have extensive training and knowledge in Marketing and Business Management to dominate the market. The market has changed, and with it, the customers.

Customers are now an active part of the equation, interacting and seeking to engage with brands that match their values. The demand of the consumer is increasing and it is not enough to convince, you must fall in love.

That is why marketing professionals must be able to anticipate the market thanks to a proactive attitude and a courageous character. Companies are looking for profiles that take risks, with personality and that are capable of transmitting their spirit to the brand they represent.

The Master in Marketing and Commercial Management, taught in person both in Madrid and Barcelona, will take you to scenarios where you can develop the ability to detect market opportunities and will teach you the keys and tools to generate the value that your business needs to lead it.

Reasons to choose the Master in Marketing and Business Management

1. Know and do

You will not only learn how to create marketing strategies, but you will apply them using the most advanced tools and software to optimize your campaigns.

2. Colleagues, friends and contacts

Those who will have by your side now, just like you, will become professionals with whom to learn, share and lead the marketing of tomorrow.

3. 2 cities + 1

Madrid or Barcelona, you choose (although we know that it is complicated). But what we are sure of is that you will want to take the optional residency at Kean University. Yes, in New York.

4. ROI

Investment return. Because it is also applicable to this master's degree, since it is an investment that will guarantee you personal and professional benefit in the short, medium and long term.

5. Recognized by the most recognized

EAE Business School is attached to the UPC and associated with the main Marketing entities. In addition, the master's degree is taught by leading professionals in the sector, who will accompany you and support you throughout your learning.

EAE Business School

EAE is an international Institution of higher education in the field of management. With more than 50 years of experience in business education, it has provided training for more than 56,000 executives and managers. Every year students from more than 45 nationalities gain a professional qualification at EAE to hold positions of responsibility within the business world.

International Programs at EAE Business School

International Programs at EAE Business School can be the key to your professional career. Taking place in Barcelona and Madrid, the most important business centers in southern Europe, many opportunities are waiting to be explored in these diverse and cosmopolitan cities while learning new skill sets.

Go global with the help of EAE Business School and our International Programs

• Develop your personal skills
• Work in teams with students from across the globe
• Expert teachers and professionals guide you through the latest in business technology and practices.
• Enjoy the opportunity of a lifetime to meet your future global business partners
• Learn Spanish to open doors to new markets in Europe and Latin America