Master in digitalem Marketing und Geschäftsinnovation

Digital marketing has withstood the economic crisis and has become one of the main challenges for companies called to improve their competitiveness and efficiency in the global market. In response to these needs, the online Master in Digital Marketing and Business Innovation provides the advanced knowledge and skills in communication, marketing, and online strategies needed to achieve business success.

Based on a practical approach, the master analyzes successful ways of planning and launching an integrated multi-channel marketing campaign, by determining the target audience and carrying out appropriate Web Analytics.

Through the program, students will examine the main technical tools, strategies, methods, and best practices of digital marketing and get the skills needed to design effective marketing campaigns, to re-design the business's brands, and interpret consumer motivation and behavior.

At the end of the master graduate will be able to:

• Design a Digital Strategy according to the different company objectives.
• Define the online marketing plan and develop the most effective promotion and selling strategies in digital environments.
• Design a marketing funnel to acquire new customers.
• Manage e-commerce projects thanks to web positioning tools, CRM, SMM, Business Intelligence.
• Analyze the results of marketing campaigns and optimize them.
• Establish and analyze the return on investment of online marketing campaigns and actions.

The increasing globalization and technological advances have changed the way we communicate, work, live, and learn. A lot of changes have characterized the economy and societies over the past year, driven by a rapid and disruptive digital transformation.

To embrace digital evolution and adapt to the constant wave of technological disruption, we need to have a strong commitment to continuous change, education, and personal and professional development.

Advance your education is the key to facing the challenges of globalization, getting the skills for the jobs of the future, and standing out in today’s competitive job market.

At Digital Age University we create opportunities for students and professionals to develop their entrepreneurial skills, discover their strengths, and learn how to rise to new challenges.

Through a diverse range of online programs, we provide the knowledge and the experience to get a multicultural perspective of the economic and digital evolution, giving students the personal support they need to succeed and realize their full potential.

I welcome you at DAU and wish you all the best in your academic studies, personal lives, and future professional careers.

Our mission

Digital Age University is a leading institution committed to educating students and professionals to develop and use knowledge to impact and drive innovation.

We are experts in online education and digital-based knowledge and we provide students and professionals the skills they need to succeed in today's evolving job market.

Our mission is to educate the next generation of global citizens, through innovative and flexible programs designed to provide the skills and competencies needed to build a successful career at the international level.

Support the acquisition of digital key competencies and prepare students to face the challenges of the evolving global job market.

Learn, accelerate, and be prepared for the digital transformation

Digital transformation increases the effectiveness of business operations and performance and requires highly skilled professionals able to lead the transition to digital culture and tech infrastructure. Through DAU master and executive programs, you will develop creative problem solving and the ability to make connections across domains in order to drive innovation.

Your learning experience at DAU

Our Master's and executive programs are designed to enhance employability and meet the global market needs.

100% Online, empowered, personalized, and self-directed

Hyper-connected learning process based on experience, informal and social interaction with teachers and professionals from all over the world.

A global community of students, offering a diverse set of perspectives for efficient knowledge transfer and networking.

An interactive, direct and engaging online study model based on the use of advanced learning tools.