STEM - Master of Business Administration

Topics will include brand strategy, integrated marketing, and marketing analytics to further hone expertise in marketing and data analytics. Designed for marketing professionals who want to master the more complicated aspects of data, participants will learn how to creatively use technology and market data and digital marketing tools through specialized courses in order to help their businesses to make more informed decisions and to allocate resources most efficiently. Focus is on the impact that data analytics has on marketing, advertising, and brand strategy; it’s not just driving the data, it’s about making informed decisions based on the meaning of that data.

More than an Education

A DBU MBA is the premium Christ-centered MBA, taught by exceptional faculty with real-world experience who are dedicated to student learning and development. Small class sizes (13:1 student to faculty ratio) provide an environment where professors invest individually in a mentoring relationship that facilitates learning. Because you are more than just your career, we’re committed to excellence in academics and exceptional investment in your personal development. We are a teaching institution by design, which means our professors' number one priority is to equip you to lead. We exist to prepare you for your moment of opportunity and provide you the support you need when facing your greatest challenges.

Marked by Service

At DBU we’re dedicated to your success. We believe that how you achieve is more important than what you achieve. This is why we’re passionate about our mission to produce Christ-centered servant leaders who with every lecture, assignment, project, and engagement, are being equipped to impact the world through their respective calling. An investment in a DBU MBA is an investment that can yield an eternal reward and can equip you for your calling as a values-driven decision-maker who’s prepared for your calling.

Program Highlights

A few notable courses in this degree include:

• ACCT 6321 - Managerial Accounting* (Requisite: ACCT 5311 or undergraduate equivalent)+
• FINA 6301 - Corporate Finance* (Requisite: FINA 51.521 or undergraduate equivalent)
• MANA 6310 - Leadership in Management* (Requisite: MANA 51.521 or undergraduate equivalent)
• MANA 6320 - Business Ethics* (Requisite: MANA 51.521 or undergraduate equivalent)
• MRKT 6359 - Creating Value through Operations Analytics Internship (capstone experience)
• MRKT 6351 - Online Consumer Behavior
• MRKT 6353 - Social Media and VOC Analytics
• MRKT 6356 - Predictive Analytics
• MRKT 6357 - Digital Storytelling and Branding

Contact us to learn more!

Founded in 1898, DBU has one mission—to transform the lives of students who will transform the world, all for the glory of God.

We offer a variety of educational opportunities for individuals of all ages and academic backgrounds—including degree programs at the undergraduate, master’s, and doctoral levels, as well as continuing education and certificate programs.

Through it all, we seek to integrate faith and learning and develop individuals whose desire is to serve the world.

We invite you to discover DBU and join us in our mission.

Quick Facts

• Undergraduate Programs: 85
• Master's Programs: 44
• Doctoral Programs: 2
• Average Class Size: 13

President's Welcome

"Dallas Baptist University is a nationally ranked, comprehensive, global Christ-centered university, with a mission to produce servant leaders through the integration of faith and learning. We are thrilled to be an educational enterprise home to more than 4,700 students, representing more than 60 countries around the world.

We believe our world is in desperate need of thoughtful Christian leaders with the ability to creatively solve complex problems while uniquely engaging culture through biblical truth. Our graduates are serving in nearly every vocational context. Whether it be as Christian doctors, lawyers, educators, scientists, politicians or numerous other fields, we understand that our students are diverse in their callings, yet united in purpose.

Please take the opportunity to get to know us through this website or an on-campus visit. You will discover a community of servant leaders whose heart is to teach and care for others while also producing research in a myriad of academic disciplines. We embrace the premise that all truth is God’s truth, and together, we seek knowledge for the sake of making a bold impact in the world as transformers of culture.

Join us as we serve the world for the glory of God!"

Dr. Adam C. Wright

DBU President

History of DBU

DBU’s forerunner, Decatur Baptist College, was founded in 1898 as the first junior college in Texas. For years, the school called the small town of Decatur home, producing outstanding young men and women who filled churches, classrooms, hospitals, and businesses around the nation.

In 1965, the school relocated to the scenic foothills of southwest Dallas, becoming a four-year institution and eventually being renamed Dallas Baptist University when it began offering graduate-level degrees.

Today, DBU has a variety of degrees on the undergraduate, master’s, and doctoral levels. Well into our second century, DBU continues to press forward in our mission to produce servant leaders who will transform the world.

Mission Statement

The mission of Dallas Baptist University is to provide Christ-centered quality higher education in the arts, sciences, and professional studies at both the undergraduate and graduate levels to traditional age and adult students in order to produce servant leaders who have the ability to integrate faith and learning through their respective callings.

Vision Statement

Building a great Christian university that is pleasing to God by producing Christ-centered servant leaders who are transforming the world.

Accreditation

Dallas Baptist University is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award associate, bachelor’s, master’s, and doctoral degrees.

Campus

Whether you choose to live on campus or commute to classes, the 368-acre campus of Dallas Baptist University is a beautiful place to spend your university years. Located in the rolling hills of southwestern Dallas overlooking Mountain Creek Lake, the main campus of DBU provides a safe and secluded community in a metroplex of more than 6 million people.

The campus conveniently sits only 13 miles from downtown Dallas, 19 miles from downtown Fort Worth, and is centrally located near the Dallas/Fort Worth International Airport and Love Field.