MBA mit Schwerpunkt Digitales Marketing

The Master of Business Administration with a concentration in Digital Marketing is a specialized program that addresses the fundamentals of marketing applied to neuroscience and its relationship with consumer choice where students will employ some basic strategies used in the field of neuromarketing. They will use the practical tools necessary to develop comprehensive digital marketing and communication strategies and tactics aimed at aligning an organization's business and marketing objectives. Prepare students for the future challenges of the digital age. After completing the Master, you will be able to:

• Create digital marketing plans and campaigns.
• Analyze the different channels, as well as measure and evaluate their success.
• Design effective digital strategies to implement them in your business.
• Promote leadership skills.

You will be able to link your thesis or final master's work to a real casuistry of your current company, which may have a direct impact on the applicability of your master.

Apart from this concentration, with the MBA you can also have other different concentrations so that you can choose the most suitable specialization for you among Accounting, Digital Marketing, Information Systems and Health Management.

All this following our teaching model designed on the basis of 3 fundamental pillars that promotes excellent training, open to all, flexible and 100% online: based on an active learning experience that promotes critical thinking, teamwork, participates in vigorous brainstorming and uses a case study-oriented approach that leads to the idea of learning by doing.

We specialize in post-university education at an Online Masters level. With a duration of 18 months, distributed in 6 academic quarters.

As a university we are licensed by the Florida State Commission for Independent Education. With masters in the specialties of e-Learning and Business Management.

Study your master’s degree and expand your professional knowledge with a 100% virtual study model. Your job and professional aspirations will be closer, with a higher level of studies.