Bachelor in Creative Business

Learn all about the media landscape

Have you ever wondered how awesome media concepts work? Interested in the latest trends? And curious about how you can create media products yourself? Breda is the place to discover the world of media. Sounds good? Come and study Creative Business.

In this study program, you learn everything about radio, television, magazines, online platforms, virtual reality, events, outdoor advertising, online marketing, database marketing, and more. During your studies, you will work in the Production House, and you will go to the USA to work in a professional television studio.

Why study media at BUas

• Small-scale, intensive, with multidisciplinary projects
• Production House where you work on real industry cases
• Ultramodern XR Stage for virtual productions

Motivation

Due to changing consumer behavior, technological developments, and digitization, the media and entertainment industries are rapidly changing industries (Price Waterhouse Cooper, 2016). Moreover, within the changing society, lifelong learning has taken up a more substantial role. This requires graduates of the Creative Business bachelor's program at Breda University of Applied Sciences (hbo) to be prepared for continuous changes taking place in society and industry. A new national profile became effective as of September 2018 which served as a guideline to develop a curriculum that fits the needs of the Creative Business industries.

Practice-based, connected to the industry

The Creative Business program is very much practice-based. You will learn about all the ‘ins and outs’ of the industry from lecturers with recent national and international experience in this field. By working on assignments, mostly for real clients, you will discover what Creative Business is all about.

In-school training company

Throughout the entire program, you will spend one day a week working in our own Production House for media students. Here, you will work on assignments and projects often secured from industry, together with other students, such as developing a website, writing a communication plan, or organizing a media event.

Breda University of Applied Sciences is a medium-sized, government-funded higher education institute. More than 7,000 Dutch and international students from some 100 countries are studying at our institute. We offer bachelor’s and master’s programs at professional and academic levels in the domains of Games, Media, Hotel, Facility, Logistics, Built Environment, Tourism, and Leisure & Events.

Our subject areas are very much interconnected. Because of this you will get a broad education, notice connections between topics, and learn to create solutions coming from different angles.

We cooperate with businesses operating at the top of their fields. This means that you can get work placement positions at some of the big names in your field of expertise.

In our extensive international network, we cooperate with other universities and companies in education and research. To you, this means a lot of opportunities abroad. For instance exchanges, research projects, and field trips.

Entrepreneurship is at the core of our learning community. You are encouraged to start your own business, it can even be your graduation project!

We are internationally accredited by amongst others the UN World Tourism Organization, the World Leisure Organization, and the International Facility Management Association. Furthermore, we have an ECA certificate for Quality in Programme Internationalisation.

Our new and green campus is located near the center of the student city Breda. On campus, there are many opportunities for meeting people and getting inspired. The city itself is fun, safe, and internationally oriented.

Why study at Breda University of Applied Sciences

Studying abroad is a very good experience. You learn about other cultures and gain a greater understanding of the world.

Student services & facilities

Breda University of Applied Sciences offers several services and facilities for students.

There are many opportunities to meet and inspire each other on campus, in project spaces, labs, and studios, or just outside on a bench. In the former convent, you will find the library and a study and resource center including silent areas. The Hotel domain's in-school training company can also be found here, as well as the food courts and the Service Desk. Everywhere on campus, you can find a bite to eat, a place to work in silence, or to relax.

Each study program has its own project spaces, labs, workshops, and studios where students and lecturers can work. Additionally, there is an on-campus Innovation Square which offers space to enterprising graduating students and start-ups. All the necessary facilities are present so nothing gets in the way of creativity!

Playing some football, table tennis, and a game of chess. There are several sports and recreational facilities on campus for students and staff. Inside and outside. It is possible to produce radio shows and you can also make music in the Music Room!