MA in Markenunternehmertum

In our Master’s course Brand Strategy with a focus on Brand Entrepreneurship, you will learn everything you need to found a successful company or advise others on how to do so.

Understanding digital changes and innovations, developing sustainable business strategies, ensuring long-term growth – these skills are invaluable. During your studies you will learn what great business ideas look like and how to create a company out of one. You will discover different business models and ways of financing a startup, learn to understand financial success indicators and apply agile techniques of product development.

Innovation is at the heart of your studies. You will dive into new technologies such as AI, VR, AR, Blockchain or Big Data, get valuable input in terms of growth hacking and learn all about brand positioning, since brand thinking concerns every business.

Close links to practice

To kick-start your career we collaborate with startups, leading brand companies and established agencies. During your studies, you will be working on real projects of major international corporations, preparing you for the strategic and creative tasks of a business developer. Improve your creativity and analytical thinking, and expand your professional network.

Our dedicated professors are internationally experienced as successful strategists, consultants, designers, founders and executives. Due to our connection with China, you will have a unique chance to get to know the western and the eastern perspectives on brand thinking and doing business.

Why Brand University of Applied Sciences?

Brand University of Applied Sciences is the first university worldwide focusing on brand thinking. We combine scientific methods with practical projects and a strong Eurasian focus. We shape innovators and problem solvers of the future, not only by conveying up-to-date knowledge about branding, but also by developing strong personalities.

About Brand University of Applied Sciences

Brand University of Applied Sciences is the first university worldwide focusing on brand thinking. We combine scientific methods with practical projects and a strong Eurasian focus. We shape innovators and problem solvers of the future, not only by conveying up-to-date knowledge about branding, but also by developing strong personalities.

At Brand University, you will learn in small groups and in a creative atmosphere, together with carefully selected international students who are as motivated and passionate as you are. A network of international experts will accompany you on your way and prepare you for an international career.

Leading brand companies and well-established agencies are eager for new talent and fresh ideas. They invite BU students to cooperate on projects. This allows you to apply the skills you’ve acquired, to solve real problems and to make valuable contacts for your career.

Study in Hamburg , the German capital of brands

Hamburg is the second-largest city in Germany and famous for its open-mindedness. The city has the largest concentration of ventures from the creative industries in Germany. A vibrant founder community, a well-developed support system for startups, major corporations, as well as the branches of Facebook and Google are at home here.

Lying on the banks of the Elbe river, Hamburg is one of Europe’s most beautiful cities , as well as an important cultural center, where life is everything but boring. The Economist’s ranking regularly puts Hamburg in the top 10 of the world’s most liveable cities – come and see for yourself.