Master in Werbung

Advertising exists at the forefront of innovation in society, technology, and culture -- a place of constant change. Would you like to go there?

No GRE Required.

The Boston University Master of Science in Advertising program prepares you to compete in that dynamic environment—not just for a great first job, but the job after that. Even for jobs that don’t exist yet.

Over three semesters, you’ll study in small, intimate classes with a faculty of highly accomplished advertising professionals.

You’ll develop the skills to shape creative briefs and advertising plans encompassing strategy, account management, consumer insight, media, and brand-building skills, plus art direction, copywriting, and video development. And you’ll sharpen writing, presentation, design, and digital techniques to create innovative solutions for client challenges.

Train with the Top

You’ll be mentored and taught by industry-renowned experts and award-winning faculty -- professors whose experience spans media strategy, brand development, production, creative direction, art direction, design, and more.

More than 90% of COM graduate students found employment within 6 months of graduating.

These veterans have earned their stripes at firms large and small, including Arnold Worldwide; Hill Holliday; MullenLowe; Digitas; and many others are known around the world. They’ve produced work for a wide variety of internationally recognized clients that have won awards from Cannes, MITX, Echo, Hatch, OneShow, Clio, and USA Today. They’ve even created ads that are among the all-time top 10 Super Bowl spots.

Purpose Driven

COM stands out from our peers. Our faculty offers a mix of researchers and practitioners who endorse a cross-discipline, hands-on approach to learning. Our location lies at the heart of an electric, media-savvy city.

But it may be COM’s shared values that matter most. We believe that communication requires diversity, critical thinking, and creative expression. We believe that communication must be grounded in truth, authenticity, effectiveness, and purpose. We believe that communication builds understanding among people and across society.

Communicate for understanding

Do you love films and television? Social media? News? Telling stories? Changing minds—and maybe history? Boston University College of Communication (COM) is for you.

We’ve been educating professional communicators since we offered the world’s first degree in public relations in 1947 and the first master’s and Ph.D. degrees in emerging media studies in 2015. Today, our alumni occupy the highest levels in a multitude of fields. Tomorrow? We’re training the next generation of leaders in advertising, emerging media, film, and television, journalism, media science, and public relations.

We do this because COM students, faculty, and alumni share a simple but powerful belief: communication builds understanding — among people and throughout society.

Storytelling Skills for Career Success

If you’re a student here, you’ll gain the skills, knowledge, and opportunities to turn your love of communication and storytelling into a successful career. You’ll gain a deep understanding of the many forms of media. You’ll become proficient in writing, speaking, visual communication, and digital media skills. All combined with a solid grounding in the liberal arts hone your mind and free your imagination. And you will gain practical, real-world, hands-on experience outside the classroom through our extensive internship programs and COM activities such as AdLab, PRLab, PRSSA, WTBU, BUTV10, BU News Service, Hothouse Productions, and the Daily Free Press.

Yes, our faculty teach — but also they also do. They include best-selling authors and Pulitzer-winning journalists. Others are internationally recognized thinkers and researchers in the fields of emerging media, technology, and misinformation. And others have written and directed movies and series for every major broadcast network and HBO, as well as for films and documentaries screened at film festivals around the world.

COM alumni have won numerous prizes, awards, and citations from Pulitzer to Emmy to Clio. Among them are CEOs, Hollywood directors and screenwriters, stars in television and radio, and White House staffers. In fact, our graduates sit at the top of major companies in all areas of communication. They include Bonnie Hammer, vice chairman at NBCUniversal; David Lubars, chairman/chief creative officer of BBDO; Nancy Dubuc, CEO of VICE; and Kevin Merida, executive editor of the Los Angeles Times. In all, COM has more than 30,000 alumni worldwide with far-reaching connections in every area of communication and beyond.

Our Mission

We build understanding through communication education, practice, and discovery.

We prepare students to lead, adapt, and share their voices in a transformational media world.

We generate knowledge through research and theory-building.

We integrate professional and academic experiences across communication disciplines.

We nurture a culture rich in diversity, critical thinking, and creative expression.

We champion communication grounded in truth, authenticity, effectiveness, and purpose.

Diversity, Equity & Inclusion

The College of Communication Diversity, Equity, and Inclusion Committee exists to elevate and ensure a culture of inclusion in which all members of our community are valued and respected. We strive to create an inclusive and equitable environment that recruits, supports, and retains a diverse community of students, faculty, and staff. We celebrate the diversity of identity, culture, perspective, and expression in our community. As professional communicators, we have a responsibility to:

Foster an environment that cultivates diverse storytellers, Promote the value of research and telling stories in academia and the various fields of professional communication that emphasize diversity, equity, and inclusion, and; Inform, enlighten, and prepare the next generation of communicators to thrive in a diverse and inclusive world.