BA in Modedesign

Our BA (Hons) Fashion Design degree course will equip you with the necessary knowledge and skills to succeed in the fashion industry and have the chance to take part in exciting work placements, with companies such as Paul Smith, Ted Baker, Christopher Kane, Reiss, H&M and Adidas.

As well as womenswear and menswear designers, the BA (Hons) Fashion Design can also allow you to find employment as the following: accessories designer, art director, activewear designer, brand manager, buyer, content creator, curator, childrenswear designer, costume designer, 3D designer, denim designer, display designer, fabric buyer/developer, factory sourcing, graders/pattern cutter, influencer/talent management, interiors for retail, jewellery designer, knitwear technician, lingerie/intimates designer, merchandiser and digital designer.

You will learn to work with different design systems alongside staff who have valuable industry experience with a range of recognised brands. Each year, a selection of our final-year students showcase their final-year work to industry leaders at events such as Graduate Fashion Week and New Designers in London.

What's covered in this course?

The course equips you with the necessary knowledge, skills and attributes to succeed in a wide range of careers in the fashion industry.

Your first year will introduce you to a number of fashion topics, helping you to develop a good foundation of fashion knowledge and skills, in both design and technical areas.

Your second year helps to strengthen your personal and professional development in relation to your own career goals. You will also have the opportunity to study abroad this year.

An optional placement year takes place between years 2 and 3, providing an opportunity for an internship in the industry.

Your final year gives you the opportunity to specialise in women’s or menswear. You will focus on your own individual area of practice and produce garments that reflect your personal direction as a creative fashion design graduate.

The course blends individual creativity and commercial realism, and you will be able to apply your skills and knowledge of the professional design process, from concept to product.

Professional placement year

This course offers a professional placement year. This allows you to spend a whole year with an employer, between the second and third years of your degree and is a great way to find out more about your chosen career. Some students even return to the same employers after completing their studies.

The University will draw on its extensive network of local, regional and national employers to support you in finding a suitable placement to complement your chosen area of study. If you do not find a suitable placement, you will be automatically transferred back to the standard, non-placement version of the course.

Please note that fees are payable during your placement year, equivalent to 20% of the total full-time course fee for that year (£1,850 for UK students).

Why choose us?

We have excellent links with regional and international brands such as Burberry, John Lewis, SuperDry and Rab, which give the course colour and contemporary relevance. You can enjoy a vast archive of fashion publications dating back to the 1930s and develop digital skills within Adobe Illustrator, Photoshop and Clo 3D, essential industry tools within the global fashion industry. You will have the chance to showcase your final year work to industry leaders looking for talent at national and regional events.

With around 29,000 students from 100 countries, (HESA Student Record 2020/21 © Higher Education Statistics Agency Limited) Birmingham City University is a large and diverse place to study. We put students at the heart of everything we do, giving them the best opportunities for future success.

The University for Birmingham

We put £270 million into the regional economy and support thousands of jobs in the area. We're investing £340 million in our estate, including a major expansion of our city-centre campus at Eastside, providing students with an enviable range of facilities.

Social responsibility

At Birmingham City University we are committed to transforming students’ lives and enhancing opportunity through education and advancement. We play a key role in supporting the economy and public sector in Birmingham and the West Midlands, as the University for the city of Birmingham.

Whether developing research to enable people to lead healthier lives, decrease bullying in schools or help talented children in South Africa reach their musical potential, Birmingham City University undertakes a wide variety of work to ensure that we operate as a socially responsible University.

On Monday 17 September 2018, we announced that staff had voted for Acorn’s Children’s Hospice and Birmingham and Solihull Women’s Aid to be the University’s Chosen Charities.