Bachelor in Betriebswirtschaftslehre (Marketing) mit Grundstudium (CMI)

Studying marketing with Arden means you’ll learn the latest and most in-demand skills and competencies required to become a successful marketing professional. This foundation degree programme provides you with the opportunity to develop your study skills before focusing on business and marketing in depth. Arden's foundation courses are the ideal choice if it’s been a while since you were in education, or if you don’t meet the entry requirements for a standard university degree programme.

Dual Accreditation

This programe is affiliated with the Chartered Institute of Marketing (CIM) Graduate Gateway as well as the Digital Marketing Institute .

The CIM helps and supports its members at every stage of their marketing careers, helping you develop your marketing capabilities and keeping you informed about industry developments and employment opportunities across the sector – focusing on providing you with the ‘4Cs’ of CIM membership: Career, Capability, Community and Content.

The Digital Marketing Institute utilises partnerships with industry leaders such as Facebook, Google, Microsoft and LinkedIn to make sure the curriculum of this programme fits the needed skill sets in the job market. It also provides important career networking opporunities.

Join Arden, the fastest-growing university in the UK

At Arden University we believe everyone, everywhere has the right to gain the life and career benefits that higher education can bring. We are dedicated to making the university experience convenient and accessible to ambitious and motivated people like you, which is why we’re the fastest-growing university in the United Kingdom*.

Our mission is to connect adult learners like you with higher education study opportunities that give you the tools you need to fulfil your career and life goals. We challenge conventional perceptions of degree study by providing flexible, vocational courses with timetables and learning options that fit around your life commitments.

*More first-year UK undergraduate students in 2015-2021 than any other university (HESA data)

Regional Offer

We recently launched a special offer that allows residents and nationals of more than 115 countries to receive 25% off their undergraduate course fees, or 40% off postgraduate course fees when you choose to study online! Enquire below for full details.

Accreditations

As part of our commitment to excellence in teaching and continual quality improvement in the content we deliver on our courses, Arden University courses have achieved accreditation and certification from many of the UK’s most recognised and respected professional industry bodies. By involving alumni, industry experts and lecturers in the creation of our course materials, this means you’re learning key practical skills, highly valuable in the workplace.

All of our programmes are QAA approved and a wide range of our programmes are accredited by professional bodies such as the Chartered Management Institute (CMI), the British Psychological Society (BPS), and the Association of Chartered Certified Accountants (ACCA), and more than 20 other accrediting professional bodies. These accreditations aren’t just a mark of quality; they are sought-after by employers, helping you get ahead in your career by standing out and maximising your future prospects.

Why Study with Arden?

Focus on employability

Our online programmes are designed with your career in mind. Our tutors are invested in your success both in and outside of our courses, and our programmes include opportunities to apply practical skills in individual modules and complete an independent research project. As an Arden student, you can take advantage of the resources in our dedicated Careers Portal:

• CV builder
• Interview simulator
• Global job search engine
• Employer advice
• Bonus business skills courses

Applied skills

When you graduate with your degree from Arden University, you will:

• Have shown your ability to learn and solve problems in your focus area
• Have an in-depth understanding of your subject matter
• Be able to make a decision about how to manage your career planning as a result of your modules
• Have transferable skills that will maximise your employability and career potential

Top-notch online programming

• Over half a million books and journals available in our online library
• Easily downloadable materials
• Accessible on any device, even offline
• At your own pace study content