MSc Strategic Digital Marketing

This dual professionally accredited (DMI and CIM) MSc Strategic Digital Marketing course will teach you the core principles and skills at use in marketing today. Given the constantly evolving marketing landscape, this course is designed for professional marketers looking to move into more senior roles. It provides complementary knowledge of the latest trends in marketing such as big data, user experience (UX), Martech, and AI alongside skills in brand building, leadership, and digital creativity.

Modules

Core Modules

• Digital Marketing Environment
• Building and Managing Digital Brands
• Contemporary Marketing Communications Planning
• Big Data, Analytics, and Martech
• Managing Customer & User Experience
• Social Media Marketing
• Digital Transformation Project (Capstone Project, 60 credits)

Why Arden?

• Arden University is regulated by the Quality Assurance Agency for England (QAA) and the UK government.
• 96% of Arden University graduates are in employment 6 months after graduation,
• Taught 100% in English,
• Intensive, engaging, and face-to-face teaching by industry experts.
• Industry-relevant, 21st-century application.
• International student cohort with over 40 nationalities represented.
• Payment options and early-bird discounts are available.
• Perfect central location in Berlin, close to key corporate players.

Course Requirements

• You must have a UK honors degree, or an equivalent qualification, at 2:2 or above.
• English proficiency: IELTS 6.0 (no less than 5.5 in any element); or TOEFL iBT 60 - 78; or equivalent. We also accept a minimum score of 105 on the DuoLingo English language test. Alternatively, a letter to show that the medium of instruction was in English is accepted.
• Non-standard entry is also considered.

The School

Here at Arden's study centre Berlin, we are 100 per cent committed to providing high-quality business education to those looking to further their career in various industry sectors.

About

At Arden University, we are dedicated to ensuring higher education is accessible for all. We offer industry-relevant undergrad and postgrad courses in Germany, which are taught by an expert faculty. Students can opt to study full-time or part-time and therefore adapt their studies to fit around their schedule.

Expertise and Reputation

We understand how difficult it can be for students to fit their studies around daily commitments. That’s why we offer Blended Learning which combines supportive face-to-face learning and teaching with independent online study. Students have 24/7 access to our innovative online learning platform, iLearn, which provides access to a wealth of e-learning resources. This flexible model of delivery enables students to create a practical timetable that fits into their life.

Our tutors are dedicated to supporting students' academic development from day one as well as supervising the achievement of learning outcomes. Students also benefit from our expert faculty who have years of academic and industry-relevant expertise.

Location

Arden’s modern study centre is located in the heart of Berlin, the start-up capital of Europe. Students benefit from being surrounded by some of the biggest players in the corporate world including Sony, Deutsche Bahn, and Daimler. The city’s thriving business scene provides ample networking opportunities and the chance for students to develop academically outside the classroom.

The study centre itself offers state-of-the-art facilities with easy access to shops, restaurants, and various top attractions to learn about the city’s rich cultural and political history.

Career Support

Within the virtual iLearn classroom sits our online Careers Portal which aims to ensure our students stand out to employers in today’s competitive job market. Offering a range of useful tools from an interview simulator and CV builder, to a global search engine to e-learning courses, the portal strives to help students achieve their career goals.

In addition to the support offered by our online careers centre, all of our courses at Arden are designed with a core focus on employability. By combining theory with practice, our programs will provide the sought-after knowledge that can be applied directly to the workplace upon graduation.

International Appeal

Having supported more than 50,000 students from over 150 countries to date, we strive to ensure that Arden’s high-quality education is available to international students from all over the world.

Furthermore, all of our courses are taught in English, the world’s foremost business language, and we also offer free German lessons. We believe these advantageous language skills will significantly increase students' job prospects in Germany and throughout the world.

Our Values

• Accessibility
  • We offer flexible online learning so students can study whenever and wherever they like.
• Flexibility
  • Thanks to our innovative, online learning platform, students can fit their studies around their daily commitments.
• Career-focused programs
  • Our courses are designed to provide students with the key business skills needed to succeed in today’s competitive job market.
• Support – Our online Careers Portal is dedicated to our students’ personal and academic development, ensuring they are fully prepared for the workplace.
• Funding
  • We believe financial concerns shouldn’t be a barrier to personal development. Therefore, we offer flexible funding and offer high-quality education.