Master of Arts in Strategischer Kommunikation, Strategie und Analyse der Digitalen Kommunikation

Plan strategic campaigns, craft persuasive messages and effectively target different audiences with American University's online Master of Arts in Strategic Communication.

Learn to leverage the latest digital and social tools to ensure your messages make the greatest impact while you engage with domestic and international peers through interactive discussions and activities. Choose from two concentrations to deepen your expertise:

• Advocacy and Social Impact: Explore the application of communication and social science theory and graduate with the tactics to create change at the individual, community, and public policy levels.
• Digital Communication Strategies and Analytics: Learn to design and manage fully integrated digital communication campaigns that leverage the full range of paid, earned, shared, and owned (PESO) channels to drive online attention and action.

Handle a rapidly changing environment with a solid foundation in storytelling and a clear understanding of tools and platforms available for today's media. Qualify for communications positions in business, marketing, politics, public relations, and with any organization that needs strong, clear communicators.

You can complete our online MA program in less than two years, studying wherever and whenever works best for you.

Why American University?

• Named a top-five PR program finalist and Honorable Mention by PRWeek for 2019
• Ranked #3 as the best school for Public Relations by College Magazine
• Ranked a 2019 Best National University by U.S. News & World Report

Accreditation

American University is accredited by the Middle States Association of Colleges and Secondary Schools

Specialization

Concentrations Available: Advocacy and Social Impact, Digital Communication Strategies and Analytics

At American University, our smart, passionate and engaged students and faculty focus their knowledge to create meaningful change. Our strengths in international service and public affairs inspire our sense of social responsibility and a dedication to cultural and intellectual diversity. We’re defined by our global perspective, practical idealism and a dedication to public service.

American University is a private, college-centered research university located in the nation’s capital. It was chartered by the United States Congress in 1893 to build public service, and is now home to a prestigious faculty, guest speakers and visiting world leaders who are influential practitioners and prominent thought leaders.

Join us in creating new opportunities for yourself while you help create a better world. Become part of the network of ambitious achievers, compassionate leaders and socially aware citizens at American University.

American University was recognized by Princeton Review, Best Colleges 2022, with the title of College Gets High Marks and ranked the following:

• #79 Best National School — U.S. News & World Report, American's Best Colleges 2022
• #91 Best Value School — U.S. News & World Report, American's Best Colleges 2022

Online Programs

• Master of Arts in Economics
• Master of Arts in Strategic Communication
• Master of Public Administration and Policy
• Master of Science in Counter-Terrorism and Homeland Security
• Master of Science in Health Promotion Management
• Master of Science in Human Resource Analytics and Management
• Master of Science in Measurement and Evaluation
• Master of Science in Nutrition Education
• Master of Science in Sports Analytics and Management

Online Student Experience

American University online programs are delivered through a format that’s convenient, flexible and portable. Like on-campus, students talk about their coursework and current issues with classmates, ask instructors questions and turn in assignments, but it’s all done via email, discussion boards, instant messaging and more.

Online courses at American University are as rigorous and challenging as their on-campus counterparts and taught by the same connected faculty members, influential guest speakers, and prominent lecturers. Interaction and communication with instructors and fellow students are essential components of the programs and academic success.

Online students have access to many support resources including new student orientation, a 24x7 help desk for technical issues, a student services coordinator, financial aid advisers and more.