Master of Arts in Strategischer Kommunikation

Strengthen Your Voice for a Digitally Connected World

American University’s online Master of Arts in Strategic Communication program teaches you to plan strategic campaigns, craft persuasive messages, and effectively target different audiences. You’ll learn to leverage the latest in digital and social tools to ensure that your messages have the greatest effect.

You’ll engage with domestic and international peers through group work, roundtable discussions, and focus groups. It’s a format tailor-made for today’s lifestyle, with easily digestible coursework that’s accessible any time and on any device.

With an online Master’s in Strategic Communication, you will be qualified for a communication career that could include jobs in business communication, marketing communication, political communication, organizational communication, public relations communication, or any company that needs strong writers and critical thinkers. You will be equipped to handle a rapidly changing environment with a solid foundation in storytelling and a clear understanding of tools and platforms available for today’s media.

American University's Master of Arts in Strategic Communication , offered through American’s School of Communication, has been named among the top five PR program finalists in the United States by PRWeek for 2017. Also ranked No. 3 by College Magazine as the best school for Public Relations, the School of Communication offers the longest-standing program of its kind in Washington, D.C.

At American University, our smart, passionate and engaged students and faculty focus their knowledge to create meaningful change. Our strengths in international service and public affairs inspire our sense of social responsibility and a dedication to cultural and intellectual diversity. We’re defined by our global perspective, practical idealism and a dedication to public service.

American University is a private, college-centered research university located in the nation’s capital. It was chartered by the United States Congress in 1893 to build public service, and is now home to a prestigious faculty, guest speakers and visiting world leaders who are influential practitioners and prominent thought leaders.

Join us in creating new opportunities for yourself while you help create a better world. Become part of the network of ambitious achievers, compassionate leaders and socially aware citizens at American University.

American University was recognized by Princeton Review, Best Colleges 2022, with the title of College Gets High Marks and ranked the following:

• #79 Best National School — U.S. News & World Report, American's Best Colleges 2022
• #91 Best Value School — U.S. News & World Report, American's Best Colleges 2022

Online Programs

• Master of Arts in Economics
• Master of Arts in Strategic Communication
• Master of Public Administration and Policy
• Master of Science in Counter-Terrorism and Homeland Security
• Master of Science in Health Promotion Management
• Master of Science in Human Resource Analytics and Management
• Master of Science in Measurement and Evaluation
• Master of Science in Nutrition Education
• Master of Science in Sports Analytics and Management

Online Student Experience

American University online programs are delivered through a format that’s convenient, flexible and portable. Like on-campus, students talk about their coursework and current issues with classmates, ask instructors questions and turn in assignments, but it’s all done via email, discussion boards, instant messaging and more.

Online courses at American University are as rigorous and challenging as their on-campus counterparts and taught by the same connected faculty members, influential guest speakers, and prominent lecturers. Interaction and communication with instructors and fellow students are essential components of the programs and academic success.

Online students have access to many support resources including new student orientation, a 24x7 help desk for technical issues, a student services coordinator, financial aid advisers and more.