WeUni docsity Logo
Bachelor-Abschlüsse
Master-Abschlüsse
Promotionsabschlüsse
Online
Studienbereiche

Digitale Werbung und Marketing 101 (Kostenloser Online-Kurs mit Zertifikat)

Alison Free Online Learning


Sitz

Irland

Studienformat

Online

Kurssprache

Englisch

Studienbereiche

Geschäft, Marketing und Kommunikation

Studienrhythmus

Vollzeit, Teilzeit

Niveau

Trainingskurse

Studiengebühren

Infos anfordern

Beschreibung des Programms

Beginners will be taken through all the crucial basics of digital marketing and online advertising in this free course.

This free online course has been developed to introduce you to the world of digital and online advertising. You will first learn the basics of digital media before exploring the influence of online marketing and advertising on businesses. By the end of this course, you will have a solid grasp of the different types of digital ads, advertising partners, buying processes and the process of reporting ads. Enrol today!

What You Will Learn In This Free Course

  • Explain the Interactive Advertising Bureau (IAB) and its guidelines
  • Identify how ads are measured and the most common standard sizes set by IAB
  • Analyze video ads based on the video types, common length, player types and completion rate
  • Identify ads that can get messages across to the target audience in a specific model
  • Categorize the buying models and the general price ranges of each digital ad
  • Define cookies and various types of targeting
  • Know which data are collected from cookies
  • Discuss what metrics are generally tracked and what standard benchmarks are
  • Analyze reporting metrics based on the publisher display, rich media, video and social media

Informationen über das Institut

We are Alison, one of the world’s largest free learning platforms for education and skills training. Founded in 2007, we are a for-profit social enterprise dedicated to making it possible for anyone to study anything, anywhere, at any time - for free and online. Through our mission we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone.

Build Your Career In 3 Easy Steps

Free Personality Assessment, Understand Who You Truly Are!

Alison’s free Workplace Personality Assessment gives you a simple scientific report of your top skills & strengths in just 12 minutes. Take the recommended free courses to boost your strengths!

Fast Track Your Career With Alison's Career Guide

From software developer and business manager to head nurse and chef, browse 600+ exciting careers and the courses you need to achieve them. Discover all you need to know about job responsibilities, and the experience you require, and get suggested courses to learn the skills to succeed!

Get Hired, Create a Job-Winning Resumé

Create a job-winning Resumé with Alison’s Resumé Builder and apply for your dream job

Advance Your Career. Learn In-demand Skills.

Upskill in business analytics, health care, graphic design, management and more.

Ähnliche Programme

Business Bridging - Online-Programm

EU Business School

logo EU Business School

Online

Spanien

Geschäft

Grundstufe


Englisch

2 Monate

Mehr Infos

Business Bridging Programm

EU Business School

logo EU Business School

Spanien, Schweiz, Deutschland

Geschäft

Grundstufe


Englisch

2 Monate

Mehr Infos

Fortgeschrittenes Zertifikat in Business Analytics

Ohio University Online

logo Ohio University Online

Online

USA (Vereinigte Staaten von Amerika)

Geschäft, Betriebswirtschaftslehre, Management, Geschäftsanalytik, Datenwissenschaft

Trainingskurse


Englisch

1 Jahr

Mehr Infos

Online-Zertifikat in Angewandter Buchhaltung

University of California, Irvine - Division of Continuing Education

logo University of California, Irvine - Division of Continuing Education

Online

USA (Vereinigte Staaten von Amerika)

Geschäft, Buchhaltung

Trainingskurse


Englisch

1 Jahr

Mehr Infos